Building Your Brand with Retail Vending Machines

Looking for a unique, eye-catching and even publicity-worthy way of offering your products? Retail vending could be right up your alley. Vending isn’t just for food and beverages anymore; today, they’ve become recognized as a convenient, cost-effective, customer-friendly solution for businesses providing a wide range of products.

Vending machines take your brand from the local landscape and allow you to cast your marketing net over a wider area. Portable enough to be located just about anywhere there’s electricity, retail vending machines can be customized to feature your brand logo or slogan and to promote sales and special offers, and IDS’ iQ technology lets business owners track inventory remotely so keeping machines well-stocked and responding to fluctuations in customer demand is a snap.

In addition to sales, custom retail vending can also help you track inventory of on-site supplies used in your business. For instance, many companies have begun using tool vending machines at their manufacturing facilities to track tool use and reduce the risk of theft.

Another advantage: Retail vending is still a relatively new concept, which means that if your company decides to use the technology, there’s a good chance you can use it to gain media attention for your company and your product. That means more exposure and greater customer interest, both of which can play an important role in building your brand and driving sales.