Every morning I hear the crack of a Coke can being popped by my cubicle neighbor. Some people like orange juice in the morning, some people like milk, he likes Coke. I look over and jeer at him; we laugh it off. But deep down, I can’t blame him. I know that Coke is a product that will stand the test of time. I wouldn’t be surprised if Coke exists in vending machines in five hundred years.
Unless they change it a little. Or tax it into oblivion, an idea which Michael Bloomberg and Michelle Obama have kicked around in the past. But I doubt that will happen. Sure, they might make it more “natural” if you can’t taste the difference, but chances are Coke will be in vending machines of the future as it is today.
Coca-Cola has had a rich history since it’s invention. Back in 1886 it was believed that carbonated water was good for health, which is why Coca-Cola was found in pharmacies and soda fountains. When they tried changing the formula in 1985, to make New Coke in custom vending machines, the backlash was incredible. Southerners especially felt as though part of their regional identity had changed. By the early ’90s when the name changed to Coke II, it was already too late. People preferred their Coca-Cola Classic. This year, they dropped the Classic, because everybody knows there’s only one Coca-Cola.